How to penetrate Chinas - as a danish brand
“McKensey state that the Chinese consumer market is THE most important in the world”
By 2020, more than 300 million Chinese people will trade foreign clothing brands, home accessories, health food, beauty- and sporting goods through cross-border e-commerce platforms (CBEC).
Come learn more, join us at: Asia House, Indiakaj 16, DK-2100 Copenhagen Ø on Wednesday May 8th, from 1500 to 1800.
SIGN UP – CLICK HERESmall and medium-sized brands specifically will have enormous market opportunities. 2/3 of all Chinese consumers actually want to switch to new brands. They care first and foremost about the quality-price ratio and less about brand equity