How to penetrate Chinas - as a danish brand
By 2020, more than 300 million Chinese people will trade foreign clothing brands, home accessories, health food, beauty- and sporting goods through cross-border e-commerce platforms (CBEC).Come learn more, join us at: Asia House, Indiakaj 16, DK-2100 Copenhagen Ø on Wednesday May 8th, from 1500 to 1800.
SIGN UP – CLICK HERESmall and medium-sized brands specifically will have enormous market opportunities. 2/3 of all Chinese consumers actually want to switch to new brands. They care first and foremost about the quality-price ratio and less about brand equity